Running a business is similar to climbing mountains.
Sometimes you are going up or down, and at other times you find obstacles that
hinder your progress. Therefore, it is essential to learn from the most
frequent mistakes that other people make in their e-commerce. Today you will
know 3 mistakes that you should avoid in your e-commerce. bolts.answerhop
Not selecting the right e-commerce platform
If you are starting an e-commerce commercial or have been
managing an online store for a while, the platform you choose can really make a
difference between the success and failure of your business.
In fact, the e-commerce platform will not only determine how
you display products and sell them to your customers; It is also vitally
important in the way you attract your users and in the way the business will
scale over time. tc-bolts.dyifo
When selecting an e-commerce stage for your business, some
of the factors to consider may be:
• The
products you will offer.
• The
control and customization you want to have over the website.
• The tools
you need to integrate to your platform.
• Budget.
Also remember that a decision made without thinking can
limit the growth of your e-commerce, generate loss of income, reduction of
traffic, security problems, among others. techqueer
This is in fact one of the most common mistakes you should
avoid in your e-commerce and it could mean a greater investment of time, money
and / or energy to update your platform or migrate to a completely different
one.
Complicated processes at checkout
When users have completed the first steps of your sales
funnel , it is time to “close the deal”. Unfortunately, this is the last step
in which many e-commerce companies see their users abandon their shopping
carts. Why?
This happens for a variety of reasons, usually because the
payment processes are very confusing.
So keep it simple . For example, you can stop requiring your
customers to create an account before buying. Also make sure that the buttons
and messages are clear, detailed and concise; so that users always know the
next step to continue. construction-bolts.tockhop
Also, don't impose unexpected fees on your customers. That
is, everything must be well defined from the beginning. Since buying online is
a process that requires trust and definitely the last thing you want is to give
your customers reason to believe that they are being misled.
Is your content SEO friendly?
If your e-commerce attracts potential customers through
organic traffic, then the content you display on your website must be created
taking into account not only the user but also SEO.
Many companies err in treating their content as an afterthought
, not realizing that all content is opportunities to attract more traffic and
therefore more customers. Therefore, it is necessary to evaluate the entire
website, its home page, product descriptions, etc.
It makes no sense to have a good search engine positioning
if the people who find you do not feel identified with your products. This
means using the right high-quality keywords for your niche.
Remember to avoid these mistakes in your e-commerce
If you want to sell more and grow in this industry, you must
learn from the mistakes that other people have already experienced, always
adapting without losing sight of the goal. This will help you avoid unexpected
costs and even wasted time in re-planning. bacobolts.yictic
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